Most of our time spent on smartphones includes checking emails and browsing social media.Īnd this smartphone addiction is having a major impact on how businesses get web traffic. Sherry Turkle – Professor of the Social Studies of Science and Technology at MIT Our mobile devices are so powerful that they don’t just change what we do, they’re changing who we are. And almost half look at their smartphones within five minutes of waking up. People between the ages of 18-24 spend more than three and a half hours every day surfing social media using their phones. Mobile devices are now a central part of our everyday life.Īccording to a research paper published by Ofcom on our relationship with technology, the average person looks at their smartphone every 12 minutes. Desktop Traffic: The Rise of Mobile Browsing Mobile and desktop traffic has nothing to do with where the web surfing takes place.įor example, if I’m sat at a desk at home searching for products on my phone, this is still classified as mobile traffic.Īnd vice-versa, if I’m sitting in a coffee shop looking up the latest soccer scores on my laptop, that’s classified as desktop traffic.ĭesktop and mobile traffic is device dependent not place dependent. In some instances, smartphones and tablets are categorized independently by advertisers who believe users of tablets convert differently from smartphone users. Mobile traffic is web surfing done using your smartphone or tablet.ĭesktop traffic is web surfing done from your home computer or laptop. Now that you have a rough idea of the main points I’ll cover, let’s dive in… First, A Quick Definition of Mobile and Desktop Trafficīefore I get into the meat of the article, I want to clearly define the difference between what is consider desktop and mobile traffic. How best to take advantage of mobile internet trends.Why the older generation still prefers desktop PCs.Which type of traffic converts best, and why.Why desktop use still accounts for a large proportion of internet usage.Which age groups prefer to use Mobile phones and why.How many more mobile users there are compared to desktop users.The major points we’ll cover in this article are: In this article, I’ll explore these questions, and more, so by the end you can move forward with a confident understanding of desktop vs mobile traffic. Have you ever wondered if you need mobile traffic? What’s the difference between Desktop and mobile traffic? Or, when it comes to mobile Vs Desktop traffic, which is the most important to your website, and why? But, with all that massive traffic potential comes a wave of confusion and questions about desktop vs Mobile traffic. The mobile revolution is upon us with billions of people using smartphones to surf the net for information daily.
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