Here you are, tracking the footprints of some animal you haven't seen. You need clear goals that fit into a hierarchy, with little goals that build toward more meaningful, higher-level goals. Goals transform a random walk into a chase. His work is studied by marketing specialists like Vanderbilt University's Donna Hoffman and Thomas Novak, who write that flow is "a central construct when considering consumer navigation on commercial Web sites." In books like Creativity: Flow and the Psychology of Discovery and Invention, Csikszentmihalyi explores the implications of flow
THE FLOW EXPERIENCE CSIKSZENTMIHALYI SOFTWARE
The key, says psychologist Mihaly Csikszentmihalyi, is a finely tuned sense of rhythm, involvement, and anticipation known as "flow." Csikszentmihalyi (pronounced "CHICK-sent-me-high-ee"), a professor at the University of Chicago, has spent more than 25 years researching flow, a state of "intense emotional involvement" and timelessness that comes from immersive and challenging activities such as software coding or rock climbing. A compelling Web site transforms a random walk into an exhilarating chase. _ According to Mihaly Csikszentmihalyi, great Web sites are not about navigating content, but staging experience. According to Mihaly Csikszentmihalyi, great Web sites are not about navigating content, but staging experience
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